Build a Profitable Eco-Friendly Brand: A Masterclass by Arundhati Kumar
Build a Profitable Eco-Friendly Brand: A Masterclass by Arundhati Kumar
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In India, thousands of eco-friendly ideas never make it beyond the drawing board. Not because people don’t care, but because the numbers don’t work. Passion alone cannot keep a sustainable brand alive.
This 2-day intensive Live Masterclass with Arundhati Kumar - Founder of Studio Beej, Sustainability Advisor, Top Sustainability Voice on LinkedIn, and global Top 1% advisor on Topmate - is designed to give you the exact strategies and tools to build brands that are not just eco-conscious, but profitable in India’s price-sensitive market.
Arundhati has walked the path herself. From building India’s first premium plant-based accessories brand, to pitching on Shark Tank, to being featured on Times Square billboards: she knows what it takes to balance impact with profitability. Now, she’s opening her playbook.
Who is this program for?
- Early-stage founders building eco-friendly or conscious brands
- Aspiring entrepreneurs exploring opportunities in sustainable markets
- Business owners (fashion, skincare, food, retail, accessories) wanting to integrate sustainable practices
- Students and professionals who want to future-proof their careers in conscious business
What you’ll gain from this program?
By the end of the 2 days, you’ll walk away with:
- A clear understanding of unit economics for sustainable brands in India
- Strategies to design products profit-first without compromising values
- Marketing frameworks to communicate sustainability without greenwashing
- Insights into when and how to pivot pricing, positioning, or product lines
- Real-world case studies of Indian sustainable brands that made it work
- A live interactive case study session with a guest founder in the sustainability space
Program Details
Dates: 11th & 12th October, 2025
Days: Saturday & Sunday
Format: Live Webinar
Timings: 11 AM to 2 PM
Session Details
Day 1: Foundation & Market Realities
Module 1: The Reality of Building a Sustainable Brand in India
- Arundhati Kumar’s founder story- Price sensitivity in India: what really drives purchase decisions
- Aspiration vs affordability: decoding the Indian consumer psyche
- Why 90% of sustainable brands fail on the numbers, not the mission
Module 2: The Unit Economics Blueprint
- What unit economics means for sustainable brands- The hidden costs founders overlook (logistics, certifications, distribution)
- How to test if your product can scale profitably
Module 3: Profit-First Product Design
- Material sourcing with cost discipline- Tiered product strategies for budget-conscious vs premium buyers
- How to educate and convert customers
- Case studies of profitable Indian sustainable brands
Day 2: Strategies to Scale Long Term
Module 4: Building a Lean & Resilient Business Model
- Low-inventory strategies: pre-orders, made-to-order, small-batch- Vendor negotiations and building supplier partnerships
- Outsourcing vs in-house manufacturing — keeping overheads lean
Module 5: Marketing Sustainably without Greenwashing
- Communicating your story to justify pricing- Leveraging social proof: certifications, reviews, collaborations
Module 6: Future-Proofing Your Brand
- When to pivot product, pricing, or positioning- Measuring and reporting impact for long-term credibility
Closing Segment: The Founder’s Lab (Live Case Study Session)
A guest founder from the sustainability space joins Arundhati for a live brainstorming workshop. Together with participants, they’ll dissect a real-world brand challenge and co-create solutions.👉 Seats are limited.
Reserve your spot today and learn how to build an eco-friendly brand that survives, scales, and thrives in India.